Adwords saves businesses big advertising bucks

Google Adwords provides businesses that are on low budgets an avenue to get the best bang for their buck. The advertisers that use this system may not have a lot of money to offer individually. However, collectively they are who turned Google Adwords into a multibillion dollar business. The advertisers have the capability of putting messages into users’ new feeds, the default section that lets members know what their friends are up to. Since its inception many other search engines are trying to develop ad serving technology so that they may compete with Google. Google Adwords has also introduced an API that lets developers build applications that interact directly with the Adwords platform. It is flexible and functional as it allows advertisers, and third parties to manage their accounts more efficiently, and to be more creative. Advertisers can build applications that meet their needs. Adwords automatically generate keywords, Adtext, and destination URL’s. It has the flexibility of integrating with an inventory system which helps to manage campaigns based on stock. Additional tools and applications can be developed to help the advertiser manage their account.