Google Adwords

Google is the most popular search engine in use today. Google’s online advertising program “Adwords” has experienced phenomenal growth and profits. The Adwords programs evaluates millions of variables about users and advertisers in a fraction of a second, correlates the variables with millions of potential ads, and deliver the message to which each user will most likely respond. The technology is straightforward, and not groundbreaking. Adwords is a self service advertising program. The vendors enroll online using a credit card. The advertisers must bid to have their ads placed alongside the search results for specific keyword queries. Adwords Select uses a cost per click (CPC) pricing so that advertisers only pay for the ads when the users actually click on them.

The placement of ads is determined by Google through a combination of CPC’s and total number of click rates. Therefore, the most relevant ads for a keyword string appear in the most prominent position. Extensive exposure is provided through Adwords because the keyword-targeted ad appears throughout the Google network. In recent years Adwords came under fire for being vulnerable to a business practice called click-fraud. This was a competitor’s way of driving up their rival’s advertising budget. Google has a Fraud Detection system in place to detect click fraud before a customer is charged.

Get ready for an influx of brand names in Google keyword ads. The search giant, which until May - 2009 has prohibited the use of trademarked brand terms in ad text on its search results page (except when permitted by the brand itself) is now allowing the use of trademarked terms (under some circumstances) in Adwords copy. Adwords system allow advertisers to place their ad messages, which carry a 70 character limit, around a user’s search result, often seen on top or to the right on a search-results page. Google checks both the ad itself and the landing page to ensure the advertiser is eligible to use the brand before approving ad text. The keywords chose play an all important role in converting the traffic that ads generate into business. Since Google processes billions of searches each day and many of those searches involve consumers researching a company, product, or service; Google Adwords is like a money mint.