We last blogged about how Google Adwords could save businesses big bucks. However, we have not said how much Adwords advertising really cost. When you search the web you will notice ads streaming across the top, on the side, while some will float on the bottom of the web page. Some advertisements will play music. Web advertising has taken more of an “in your face” approach. Because of today’s econmomical situation, many businesses have been driven to web advertising because of its low cost. One form of online advertising is banner advertising which costs approximately 30 cents to 50 cents per thousand impression. Some advertising costs are less. It depends upon the Website how much the space will costs. Therefore, a more popular Website can charge substantially more. It is a belief that sidebar advertising has a greater impact, because it is two to three times larger than a banner ad. Also, a sidebar ad cannot be scrolled off of the screen like a banner ad. Again the sidebar ad is “in your face”. We should also remember that using the right keywords attract the targeted audience for the ad. Online advertising is much less expensive than advertising in a magazine.
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